Today, personalized Apple Watches have come to the forefront of luxury customization. But Visconti Milano's My Country collection takes it to the next level with a series of watch straps inspired by travels around the world that are perfect for indulging your wanderlust and showcasing your personality.

The My Country watch strap collection has a flag for every nation — from the United States and Canada to Belgium, Italy and France. From Latin America, with Mexico and Brazil, to Asia and beyond with India and China. Customers can choose from 27 countries or request any flag they want, even if it’s not in the main catalogue.

Our Inspiration

At Visconti Milano, we were inspired by the beauty and history of different countries, the allure of travelling, and the unforgettable times that come with it. We admire how different nations come together in sports, music, arts and many other disciplines. The My Country collection is full of optimism and it celebrates the multicultural world we live in today.

What's more, we could not escape the fact that flags make the world a more interesting place. Depending on where they fly, flags are full of history and meanings—freedom, values, hope and so much more. In today's modern context, these national symbols represent a country's past, present, and future vision all rolled into one. 

As a company that values craft and heritage, we found that by creating a line of flag-inspired straps, we could extrapolate those rich meanings to luxurious pieces for our customers to enjoy and interpret their own way. 

With the My Country collection, anyone can embrace their heritage, ignite passion with sports fans, gift an emblematic watch strap to themselves or a loved one — no matter the reason; we can make it personal and craft any flag that is not in our main collection especially for our customers. And for those who wish to add an extra personal touch to their favourite timepiece, we offer customization with initials to make the watch truly one-of-a-kind.

High Tech Meets Traditional Handcrafts

Traditional leatherworking is an integral part of Visconti Milano. But we’re also evolving with the times. For this reason, we’ve created the My Country collection using a new, luxurious corn-based vegan leather and then lined the straps with fine Italian canvas that showcases a map of the world. Keep the location that matters the most to you close at hand — whether that's your home country, a special token from your trip abroad or a spot that holds special meaning.

Every piece is handpainted and handcrafted with the utmost care and attention by our master artisans. This ensures our straps meet the highest quality standards while exalting the beauty and colours of every nation's flag.  

Each of these vibrant straps is ready to be paired with your Apple Watch. This way, high technology and the finest traditional handcrafts not only come together to elevate your watch's aesthetics but to give it a sense of adventure which is truly original.

Elevating Your Personal Style

Beyond the expression of a place that is special to the wearer, all of our unique country designs can be easily added to any outfit for an instant pop of patriotism. 

Indeed, the best wristwatches are simple, versatile, sophisticated, and classic when it comes to styling. In this sense, your Visconti Milano straps are not only designed to go with almost any outfit but rather become its focal point, and serve as a powerful conversation starter thanks to its eye-catching details. 

The straps' unique handpainted strokes and colours are ideal for watch connoisseurs, fashionistas, and tech enthusiasts who want to showcase their distinctive style and stand out. No two sets of watch straps are exactly the same. 

This said, the straps still maintain certain minimalism and elegance that is a top priority when it comes to dressing for an elegant occasion. In most cases, the timepieces to accompany your outfit should be simple yet elegant to match your tailored suits. While colourful and distinct, the My Country vegan leather bands complement the Apple Watch dial with simple details for a clean, uncomplicated look.

Today's dress codes have changed and have become more relaxed. In terms of a watch's level of formality, Visconti Milano's watch straps belong to the apex of the tier. In other words, they are ideal for elevating an otherwise casual timepiece to formal status. In addition to dressed-up occasions, these straps should also be your choice in a business formal event where you are expected to look sharp.

How to wear

All straps manufactured at Visconti Milano, not just the My Country Collection, are suitable for a myriad of wearing occasions in both casual and formal settings. 

If you aim to style it as a dress watch, you should wear your timepiece with a dress shirt along with a suit or tuxedo. If you're having a casual business lunch or an evening meet up with close friends, you can relax the dress code by ditching the suit and opting for a blazer and jeans instead. Depending on the setting, you can also choose a jumper or a cardigan and wear it with loafers and even trainers. .

All watch straps are designed to be comfortable, so rest assured this will never be a problem. Dynamic people who are always on the go can rejoice in knowing their watch straps will be with them for years to come and withstand constant use. Plus, our top customer service at Visconti Milano will assist should you encounter any issues. 

All of our collections offer variations according to each wrist and watch case size that can be handcrafted by order if we don't have your requested size immediately in stock. 

For more about the My Country collection, visit the gallery in the Limited Edition menu at https://viscontimilano.com